Freemium
Added on Oct 22,2026
Adobe Express is an AI-powered design, photo and video app from Adobe that lets people make social posts, flyers, images, videos and other content in the browser and on mobile.
Its generative AI features are powered by Adobe Firefly, which Adobe says is designed to generate content that is safe for commercial use. Users can create images and text effects from a written prompt, and generate editable templates from a short description.
Key AI features include Generate Image, Generate Template, Generate Text Effect, Insert Object and Remove Object (Generative Fill), background removal and replacement, video background removal, animated characters, a logo generator, a presentation generator and AI Drawing.
An AI Assistant, currently in beta, lets users prompt, create and edit designs by describing the changes they want, refining individual layers while keeping the parts they like. The beta is limited to Premium users on desktop in English (US).
Other features include a Translate tool that localises copy into 45 languages, one-click resizing for different social channels, content scheduling, brand kits for fonts, colours and logos, drag-and-drop video editing, and a large library of templates and assets.
It works with Adobe Photoshop, Adobe Firefly and other Creative Cloud apps, and videos can be exported and published directly to Vimeo. Files stay synced between the desktop browser and phone.
Pricing: a free plan offers basic creation tools with limited generative AI credits and assets. Adobe Express Premium adds millions of assets, more AI credits and premium tools, with a 30-day free trial. An Adobe Firefly Pro plan bundles Premium with 4,000 creative AI credits and Photoshop on web and mobile. Team, enterprise and student options are also available.
It is suited to small business owners, social media managers, marketers, students and teams who need on-brand content quickly without professional design training.
By the PowerfulAI.tools Editorial Team · Updated 25 October 2026 · Researched with AI assistance and checked against the official Adobe Express website · How we review tools
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Pricing checked against the official Adobe Express website in October 2026. Prices can change, so confirm before you buy.
Small business owners, students and marketing teams who need social posts, flyers and short videos made quickly from templates or AI prompts.
There is a free version, and paid plans start with a 30-day free trial. Billing begins when the trial ends unless you cancel first.
Yes. It works in a desktop browser and on phone, and files stay synced between devices. Insert and remove object is app only.
Yes. Adobe offers plans for teams, enterprises and students, with real-time collaboration and Creative Cloud integration for teams.
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