Added on Nov 12,2026

Spectry is an AI-powered conversion rate optimisation and behaviour analytics platform that shows marketing and growth teams why website visitors do not convert, what to fix first and how to A/B test the fix.
It combines heatmaps, session replays, conversion funnels, surveys, opt-in forms, A/B testing and error logging in one script and one dataset, so findings from visitor behaviour can be turned directly into experiments.
Its AI Insights feature reads heatmaps, replays, funnels and errors, explains what is costing conversions and turns the strongest findings into ready-to-launch A/B tests. Users can also put questions to the data with Ask AI, and a free CRO report is offered from just a website URL.
Key features include rage click detection, Core Web Vitals tracking, custom dashboards, custom events, feature flags, error logging and an MCP server for developers. No event tagging is needed to get started, and most sites are recording within five minutes.
It installs with one script tag on any website, a native WordPress plugin, or a theme snippet for Shopify, WooCommerce, Magento and Drupal. Leads and events can be sent to Mailchimp, Zapier, Klaviyo, Make, Brevo or any service via webhooks.
Spectry is EU-hosted and GDPR compliant, with PII masking and consent management. The script loads asynchronously so it does not block page rendering.
Pricing: the Free plan covers 5,000 sessions a month with heatmaps, replays, a survey, an A/B test, weekly AI insights and 5 Ask AI questions, with no credit card needed. Paid plans at 10,000 sessions a month are Growth at EUR 29, Scale at EUR 69, Pro at EUR 149 and Business at EUR 379 per month, with 20 percent off annual billing and custom enterprise pricing.
It is suited to marketing teams, product teams, SaaS and e-commerce businesses, healthcare organisations and agencies managing analytics and CRO for clients.
Popular alternatives to Spectry include Blaze, Adspire and CreatePowerfulAi. Compare their pricing and what each is best for below.
| Tool | Pricing | Best for |
|---|---|---|
| Blaze | Free Trial | Small business owners and lean marketing teams who plan, create and publish on-brand social, blog and ad content from on... |
| Adspire | Freemium | Ecommerce sellers and startup marketers who want to produce social ad creatives from their phone in minutes. |
| CreatePowerfulAi | Paid | Small businesses, creators and marketers who want a single subscription covering several AI content and marketing tools. |
| Holo AI | Paid | Founders and small marketing teams who want ads, social posts and emails generated from their existing website and brand... |
| Plai | Freemium | Small businesses and agencies who run paid ads across several platforms and want one place to create, launch and report... |
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