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Added on Oct 29,2026
Tulu is an autonomous marketing operations and analytics platform for small and medium businesses. It shows where marketing spend produces revenue, so teams can decide where to put their next dollar or euro.
It brings together media, search, analytics and CRM data, including offline spend, so all marketing data sits in one context. Results are grounded in actual business metrics, which helps marketing, sales and finance work from the same numbers.
Tulu knows the full marketing and business context, so when you ask a question it returns the answer needed to make a decision, without working through UTMs, rules, formulas or spreadsheets.
Key features include monitoring for changes in spending, pacing, CPC and other metrics, with alerts sent when something needs attention. Users can ask Tulu questions in WhatsApp, check on marketing in seconds and share views with the team.
Setup is a one-time connection with no reports to run or maintain. Tulu is a HubSpot Technology Partner with a listing on the HubSpot Marketplace, is hosted in the EU and states it is fully GDPR compliant.
Pricing: a 14-day free trial with no card required, then plans based on monthly ad spend. Starter (up to EUR 5K ad spend) is EUR 49 per month, Growth (EUR 5K to 15K) is EUR 99, Scale (EUR 15K to 25K) is EUR 199 and Pro (EUR 25K and above) is EUR 349, with 20 per cent off when billed yearly. Onboarding is quoted at about 20 minutes.
It is suited to SMB owners and marketing teams who want clear attribution and spend answers without an agency retainer, analyst or a large analytics stack.
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