ElevenLabs vs Murf AI (2026): Pricing, Features and Which to Choose

ElevenLabs suits creators and developers who want a large voice library, voice cloning, dubbing, music and sound effects in one place, and it has a Free plan at $0 per month with 10,000 credits. Murf AI suits e-learning, presentation and corporate video teams who want a studio editor with fine control over pitch, speed and pronunciation, plus add-ons for Canva, PowerPoint, Google Slides and Adobe Captivate. ElevenLabs is the one with a clearly stated free plan on the official pages we saved; Murf's plan prices were not on the pages we had, so check its pricing page before you choose.

By PowerfulAI.tools Editorial Team · Checked against each official site on 14 November 2026

Some links on this page are affiliate links. If you sign up through them we may earn a commission, at no extra cost to you.

Both tools turn text into lifelike speech, and both now sell voice agents and APIs to businesses as well. This guide sticks to what each company says on its own website, so where a fact was not on the official page we left the cell blank or said so.

Quick comparison

ElevenLabs: what it is and what it costs

ElevenLabs describes itself as an AI voice generator and voice agents platform. Its homepage splits the product into two platforms built on the same research: ElevenCreative, for generating speech, video, music and sound effects, and ElevenAgents, for configuring, deploying and monitoring conversational agents. A third area, ElevenAPI, covers the developer APIs.

Try ElevenLabs

What you can make. The homepage lists text to speech in 90+ languages, an all-in-one editor for podcasts, audiobooks and voiceovers, music in any genre (vocals or instrumental), custom sound effects and a sound-effects library, and image and video creation using models it names as Veo, Wan, Kling and Seedance. You can clone your own voice, design a voice from a text prompt, or pick from 17,500+ voices in the library. Its newest text-to-speech model is Eleven v4, which the company calls its most emotive model yet.

For developers. ElevenLabs lists three text-to-speech models: Eleven Flash (75 ms latency, aimed at conversational use), Eleven Multilingual (consistent, lifelike speech) and Eleven v4. It also offers a speech-to-text API called Scribe and a Music API, which it says is cleared for broad commercial use, with commercial rights varying by subscription tier.

Pricing. The official pricing page lists these monthly plans (US dollars, excluding taxes):

• Free: $0 per month, 10k credits per month, 3 Studio projects. No commercial licence is listed.
• Starter: $6 per month, 30k credits, commercial licence, instant voice cloning, 20 Studio projects and Dubbing Studio.
• Creator: $22 per month, 121k credits, adds professional voice cloning and the option to buy extra credits.
• Pro: $99 per month, 600k credits, adds 44.1 kHz PCM output through the API and 192 kbps audio.
• Scale: $299 per month, 1.8M credits and 3 workspace seats.
• Business: $990 per month, 6M credits, 10 seats and low-latency text to speech from 5c per minute.
• Enterprise: custom pricing.

When we checked, the page also showed reduced first-month prices on Starter and Creator as an offer. Those are introductory deals, not the normal price, so budget on the monthly figures above. Annual billing works out to two months free, according to the pricing FAQ.

How credits work. All ElevenLabs products draw on one shared monthly credit pool. The FAQ says text to speech costs about 1 credit per character on its Multilingual v2 models, speech to text about 330 credits per minute, music about 900 credits per minute and dubbing between 2,000 and 10,000 credits per minute depending on the option. Unused credits on paid plans can roll over for up to two months; rollover does not apply to the Free plan.

See ElevenLabs on PowerfulAI.tools · ElevenLabs alternatives

Murf AI: what it is and what it costs

Murf AI calls itself an AI voice and conversational agent platform. Its homepage is organised around three products: Murf Studio for voiceovers, Murf Dubbing for video translation, and Murf's APIs and Agents for developers and businesses building voice agents.

Murf Studio. This is the voiceover editor. The homepage lists 200+ expressive voices across 35+ languages, a custom pronunciation library, and control over pitch, speed and intonation. Its listed use cases are e-learning, podcasts, advertising, audiobooks, gaming and accessibility. Murf also offers voice cloning and a voice changer that turns your own recordings into voiceovers using its AI voices.

Integrations. This is where Murf stands apart. Its site lists apps and add-ons for Canva, Google Slides, PowerPoint and Adobe Captivate, along with a Murf TTS Reader and Voices for Windows. If your work lives in slide decks or e-learning authoring tools, that matters.

Murf Dubbing. The homepage says it can localise videos into 40+ languages while keeping the original voice, meaning and tone, with expert linguistic review and editing features.

APIs and agents. Murf's Falcon 2 text-to-speech model is pitched at voice agents, with sub-100 ms time to first audio, 35+ languages with language switching, and a price the homepage gives as "1 cent per minute". Murf also offers streaming speech to text, and agents for use cases such as receptionists, customer service, sales and appointment booking. On security, the homepage lists SOC 2, ISO 27001, GDPR and HIPAA compliance.

Pricing. The official homepage we saved did not list Studio plan prices, and we did not have a saved copy of Murf's pricing page for this check. Rather than guess, we have left those prices out. See murf.ai/pricing for the current plans, including whether a free tier is on offer and which plans include a commercial licence.

Try Murf AI · Murf AI on PowerfulAI.tools · Murf AI alternatives

Which one suits you?

• You want to try AI voices without paying: ElevenLabs has a stated Free plan with 10k credits a month. For Murf, check its pricing page for any free tier before you sign up.
• You make e-learning or slide-based training: Murf's add-ons for PowerPoint, Google Slides, Canva and Adobe Captivate, plus its pronunciation library, are built for this kind of work.
• You narrate audiobooks or podcasts: both list these use cases. ElevenLabs adds a much larger voice library and an editor built for long-form audio; Murf gives you hands-on control of pitch, speed and intonation. Try the same script in both.
• You need music or sound effects too: ElevenLabs includes music and sound-effect generation on the same credit pool. Murf's homepage does not list these.
• You want to clone your own voice: both offer cloning. On ElevenLabs, instant cloning starts on Starter and professional cloning on Creator. Only clone a voice you own or have permission to use.
• You are building a voice agent: both sell agents and low-latency APIs (ElevenLabs Flash at 75 ms; Murf Falcon 2 at sub-100 ms). Compare their API pricing against your expected call volume.
• You need to dub videos into other languages: both offer AI dubbing. ElevenLabs charges dubbing in credits per minute; Murf lists 40+ languages and expert linguistic review.

How we compared them

We checked both tools against their official websites on 14 November 2026. For ElevenLabs we used its homepage (elevenlabs.io) and its pricing page (elevenlabs.io/pricing). For Murf AI we used its homepage (murf.ai); its pricing page was not in our saved copy, so we have not quoted Murf plan prices. We did not use review sites, and we have not rated voice quality, because that depends on your script, language and taste. Where an official page did not state something, we left it out. Prices and plans change often, so confirm them on each official pricing page before you buy.

Frequently asked questions

Is ElevenLabs free?

Yes. ElevenLabs has a Free plan at $0 per month with 10k credits per month and 3 Studio projects. Paid plans start with Starter at $6 per month, which adds a commercial licence and instant voice cloning.

Is Murf AI free?

The Murf homepage we checked did not state whether a free plan is available, so we cannot confirm it here. Check murf.ai/pricing for the current plans.

Is Murf better than ElevenLabs for e-learning?

Murf has the stronger fit on paper: it lists e-learning as a main use case and offers add-ons for PowerPoint, Google Slides, Canva and Adobe Captivate, plus a custom pronunciation library. ElevenLabs has more voices and languages. Test a lesson script in both before committing.

Which has more voices and languages?

ElevenLabs lists 17,500+ voices and speech in 90+ languages. Murf lists 200+ voices across 35+ languages, and AI dubbing in 40+ languages.