Freemium
Added on Nov 06,2026
Moatly is a tool for SaaS and software products that measures how defensible a product is and which threats are testing it. You paste your product's website and it returns a reading of moat strength and threat pressure, with no sign-up needed.
It reads public evidence, starting from your homepage and the pages it links to, then checks your site history, GitHub, Hacker News, package registries and plugin stores, newly registered domains, company filings, AI agent registries and the roadmaps and release notes of major platforms. Only genuine threats are kept.
Moatly watches five kinds of threat: AI agents and skills, such as MCP servers doing the job inside ChatGPT or Claude; personal software, such as posts from people who built their own version; copycats, such as alternative repos and packages on GitHub, npm, Docker, WordPress and Hugging Face; new entrants; and platform absorption, where big platforms add the same feature.
Each reading shows moat strength and threat pressure, how confident it is in each figure, and suggested moves that would deepen your moat.
Monitoring rebuilds the report every week and alerts you in Slack, by email or through an API when a serious new threat appears, building a record of your moat over time.
Pricing: the moat check is free for any product. Monitoring has a founding price of 29 pounds per product per month (or 290 pounds a year) for the first 100 members, then 49 pounds a month. An in-depth audit by a person is priced to scope, with findings in 48 hours.
It is suited to SaaS founders, product leaders and investors who want to understand competitive risk from clones, AI agents and platform moves.
By the PowerfulAI.tools Editorial Team · Updated 6 November 2026 · Researched with AI assistance and checked against the official Moatly website · How we review tools
The reading is free. Monitor is 49 GBP per product per month or 490 GBP a year; the first 100 members get a founding price of 29 GBP a month or 290 GBP a year, kept while they stay subscribed. In-depth audits are quoted to scope.
Pricing checked against the official Moatly website in November 2026. Prices can change, so confirm before you buy.
SaaS founders and product leaders who want to see which copycats, open-source clones and AI platform features threaten their product.
New reports are unlisted: anyone with the link can view them, but they stay out of search results and off Moatly's examples.
No. Paid plans add depth and frequency, but nobody can pay to change a verdict, score or signal, and owner corrections are labelled as theirs.
Adding your name, email and company opens the full report with every signal, factor and suggested move, plus a PDF copy to keep.
Popular alternatives to Moatly include Whop, Clarity and IdeaBuddy. Compare their pricing and what each is best for below.
| Tool | Pricing | Best for |
|---|---|---|
| Whop | Free | Creators, coaches and software sellers who want to take payments and sell memberships, courses or digital products from... |
| Clarity | Free | Website owners and UX or conversion teams who want to watch real visitor sessions and heatmaps to find usability problem... |
| IdeaBuddy | Freemium | Founders and first-time entrepreneurs who need to turn a business idea into a financial plan and a written business plan... |
| Mixo.io | Freemium | Small business owners and startup founders who need a published website with enquiry forms without hiring a designer. |
| Unbound | Freemium | Small business owners who want blog posts, social graphics and product photos from one AI content tool. |
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