Freemium
Added on Nov 14,2026
ScoreStory is an AI-powered satisfaction research platform that pairs a single KPI score with an automated follow-up conversation, so organisations learn not only what customers think but why. It was built in the Netherlands by researchers and stores data in the EU in line with GDPR.
Each measurement starts with the score that matters to the organisation, such as a Net Promoter Score (NPS), a satisfaction rating (CSAT) or a Customer Effort Score (CES). One short question replaces a long questionnaire.
A personal conversation then starts automatically, guided by two questions: what went well, and what could be better? ScoreStory listens, asks follow-up questions and adapts to each respondent, with a typical story taking around a minute and a half.
Every conversation is automatically analysed for themes, patterns and emotions. A live dashboard shows how the KPI score moves over time alongside the themes that most affect satisfaction and loyalty, removing the need to read through hundreds of open answers.
It can be used across the customer journey, including continuous relationship research, feedback after touchpoints such as purchase, delivery, onboarding, customer service or app use, and project-based work such as CSAT studies, product and service feedback and campaign research. Templates for employee research such as eNPS are also offered.
Setup takes minutes. Users can start from one of 40 ready-made templates or tell the built-in assistant, Vox, what they want to measure, then invite customers. A developers section and versions in English, Dutch, German, French and Spanish are available.
Pricing: a free plan includes 10 participants with no credit card. Paid plans are Essential at EUR 50 per month (10 participants per month), Plus at EUR 125 per month (50 participants) and Pro at EUR 475 per month (250 participants), with extra participants charged individually and annual contracts giving two months free. Enterprise pricing is available on request.
It is suited to customer experience teams, small and mid-sized businesses and professional service firms such as accountants, brokers, consultancies, law firms and staffing agencies.
Popular alternatives to ScoreStory include GeoSpy, Labs.Google and FigPad. Compare their pricing and what each is best for below.
| Tool | Pricing | Best for |
|---|---|---|
| GeoSpy | Contact For Pricing | Researchers, investigators and OSINT analysts who need to work out where an image was taken, using only images they have... |
| Labs.Google | Free | Developers, researchers and curious users who want to try Google's newest AI experiments before they become mainstream p... |
| FigPad | Free Trial | Researchers, academics and students who need publication-ready scientific figures without complex design software. |
| Lede | Free Trial | Freelance writers, bloggers and content marketers who want a researched first draft with sources to check. |
| Humata | Freemium | Researchers, analysts and teams who need to pull cited answers out of long PDFs and document collections. |
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